The “culture of luxury” is a collective appreciation and desire of finely made things from brands commonly recognizable for various adjectives including “expensive, successful good taste, classy, high-society, important, etc…”

Cultures that value luxury also socially value these personal descriptors in a very real way. Not only that, but to be comfortable socially in some of these cultures you actually need to display these messages on your body (in some form or another) as much as possible.

When thinking about cultures of luxury I think about parts of Europe, much of Asia, and a lot of the Middle East. So some of the reasons to wear nice watches relates to these people. (more…)